Project 4

CLEVER IDIOTS
Project Overview
Clever Idiots Inc. is a distributor of playful, design-driven products—from quirky collectibles to licensed Studio Ghibli merchandise. I assited with the rebrand and website redesign, creating a cohesive identity that unifies their diverse product lines while preserving each brand’s personality.
My Contributions
We partnered with Clever Idiots to develop a cohesive visual identity and unify their wide-ranging product lines under a consistent brand system. The goal was to balance their vibrant, eclectic personality with a more structured design language that works seamlessly across digital and print.
For the website, I designed an experience that reflects the brand’s playful spirit while improving usability and product discoverability. The UI was built around clean layouts, flexible grids, and strong visuals that highlight each brand’s individuality. The UX focused on simplifying navigation and ensuring the variety of product lines felt cohesive within a unified structure.

The rebrand and redesigned website established a clear, adaptable identity system that allows Clever Idiots to showcase their creativity while maintaining consistency across channels. The result is a brand that feels both fun and refined, true to its playful roots but ready for continued growth and recognition.
CLEVER IDIOTS
Branding, Web Design, Catalog Design
2021 — 2022
Copyright david rae design llc 2025
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