Project 4

CRESCENDO
Project Overview
Crescendo is a women’s softball team based in Brooklyn. Their name reflects both energy and musicality. I was commissioned to design a logo that captured their spirited identity while connecting to the concept of “crescendo” through visual symbolism.
My Contributions
I designed a logo combining a whale and a baseball to reflect the team’s musical name and spirited energy. The result is a playful yet bold identity that celebrates harmony, teamwork, and strength.
The final logo combines a whale and a baseball—a creative nod to the team’s name and values. The whale represents the idea of song and harmony, tying back to the musical meaning of “crescendo,” while the baseball grounds the design in the team’s sport. I developed a mark that balances playfulness and strength, designed to work across uniforms, merchandise, and digital use.

The logo gives Crescendo a unique and meaningful visual identity that reflects both their love of the game and their creative, team-oriented spirit. It’s distinctive, memorable, and instantly recognizable within their local community.
CRESCENDO
Logo Design
2024