I designed a new logo that captures the artisanal yet contemporary nature of the brand, blending simplicity with a sense of craft. I also art directed a photoshoot to highlight the tactile quality and form of the ceramics, ensuring the imagery conveyed authenticity and refinement. Using this visual direction, I designed a product catalog and developed the website layout to present the collection in a clean, editorial style that lets the work speak for itself.
The updated brand system and website provide a cohesive, elevated presentation that aligns with the quality and reputation of Jono Pandolfi’s handmade ceramics—bridging the gap between fine craft and modern design.
JONO PANDOLFI
Logo Design, Website Design, Catalog Design
2014 — 2015