Project 2

METALSWAN
Project Overview
Metal Swan is a small design studio creating nature and science-inspired artwork for apparel and accessories, including t-shirts, hats, posters, and notebooks. The goal was to build a brand and online presence that reflected the studio’s creative curiosity and connection to the natural world.
My Contributions
I developed the brand identity from the ground up, creating a logo and visual system that blend organic textures with modern simplicity. The e-commerce website was designed to highlight the artwork itself—using clean layouts, minimal typography, and subtle motion to create a sense of craft and discovery. Product photography and presentation were approached with the same design sensibility, ensuring consistency across every touchpoint.
Metal Swan explores the intersection of art, science, and nature through thoughtfully crafted products. The collection includes apparel, posters, and stationery featuring original illustrations inspired by natural forms and scientific imagery.
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I created the brand identity, visual direction, and e-commerce experience. The logo and design system draw on organic shapes and clean geometry to reflect the balance between creativity and structure. The website was designed to let the artwork take center stage, combining minimalist layouts, subtle motion, and warm, natural tones. Every element—from packaging design to product photography—was developed to convey a sense of curiosity, craftsmanship, and connection to the natural world.

Website coming soon.
METALSWAN
Logo Design, Web Design, Poster Design, Apparel Design
October 2023 — Present
Copyright david rae design llc 2025
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