Project 4

WESTFIELD
Project Overview
Westfield Malls launched an energy efficiency initiative aimed at promoting sustainable practices across their retail locations. I was brought on to help create marketing materials, illustrations, and animations to communicate the campaign’s goals in a visually engaging and accessible way. The objective was to make sustainability appealing and easy to understand for a broad public audience.
My Contributions
I developed a series of bright, character-driven illustrations and motion graphics designed to capture attention across digital screens and in-mall displays. The visual approach combined clean vector artwork with playful animation to humanize the message and encourage participation. Marketing collateral—including posters, banners, and digital assets—was designed to maintain consistency and clarity while adapting to different formats and spaces.
I designed marketing materials, illustrations, and animations for Westfield Malls’ energy efficiency initiative. The visuals used clean, expressive artwork and motion design to make sustainability approachable and engaging across digital and in-mall displays. The rebrand began with an initiative specific logo and identity system.

The campaign succeeded in giving Westfield’s sustainability message a distinctive visual presence. The cohesive use of illustration and motion helped transform a corporate initiative into something relatable and memorable for everyday shoppers.
WESTFIELD
Marketing Material, Animation, Illustration
2022— 2022
Copyright david rae design llc 2025
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